Which of the following is NOT a criterion for best execution?

The criterion that is not typically associated with best execution is company reputation. Best execution refers to the obligation of firms, particularly investment firms and brokers, to ensure that they execute client orders in a manner that achieves the best possible result for the client.

Key factors related to best execution include client categorization, which helps determine the level of protection and service a client is entitled to; the type of order, as this influences how trades are executed (e.g., limit orders versus market orders); and execution venues, which are platforms or markets where the trades are executed, potentially affecting the price and speed of execution.

While company reputation can certainly impact a firm’s overall standing and client confidence, it does not directly relate to the mechanics of executing trades or ensuring clients receive the most favorable terms when their orders are filled. Prioritizing aspects directly tied to the transaction process ensures that clients achieve the best outcome in their trading activities.