Which of the following is part of the CMA's goals?

The goal of promoting professional excellence is central to the ethos of the CMA (Chartered Management Accountant) and reflects its commitment to the highest standards of professional integrity, expertise, and continuous development in management accounting. This focus ensures that members not only adhere to best practices but also enhance their skill sets to adapt to the evolving business landscape. Professional excellence encompasses aspects such as ethical behavior, technical competency, and leadership capabilities, which are crucial for effective financial management and organizational success.

By fostering an environment of professional excellence, the CMA can better serve its members, businesses, and the broader community. This goal is aligned with the importance of maintaining credibility and trust in the profession, which is essential for both practitioners and organizations relying on sound management accounting practices.

The other options, while relevant to different contexts, do not encapsulate the core mission of the CMA as effectively as the pursuit of professional excellence does. For instance, marketing strategies development and institutional partnerships are supportive activities that may help in achieving various objectives but are not by themselves foundational goals of the CMA. Fixing prices in companies is contrary to ethical business practices and competitive fairness, so it does not align with the principles upheld by professional bodies like the CMA.