Which aspect is NOT a focus of the UK Corporate Governance Code?

The focus of the UK Corporate Governance Code is primarily on promoting good governance practices that enhance the long-term sustainability and integrity of companies. This includes key areas such as board leadership roles and responsibilities, ensuring transparency in remuneration processes, and fostering a culture that prioritizes responsible business practices.

The correct answer highlights that the Code does not support or promote aggressive marketing practices. In fact, aggressive marketing techniques can often lead to unethical decisions, putting profits before the long-term health of the business and its stakeholders. The Code emphasizes fair treatment of shareholders and the responsibilities of the board to steer the company toward sustainable success, making it clear that strategies should align with ethical standards and stakeholder trust rather than pursuing short-term gains through potentially harmful practices.