What must be included in a financial promotion for new securities?

A financial promotion for new securities must clearly identify itself as a promotion. This is essential to ensure that potential investors understand that the communication they are receiving is a marketing message designed to solicit investments. The explicit identification as a promotion helps to set the appropriate context for how the information should be interpreted, reducing the risk of it being mistaken for unbiased financial advice or analysis. This transparency is necessary for maintaining trust and compliance with regulatory standards aimed at protecting investors from misleading or ambiguous information.

Including specific identifiers ensures that the promotion abides by regulations that require clarity and honesty in financial communications, ultimately fostering informed decision-making among investors. Other aspects, such as detailed financial information about the issuer or market predictions, while potentially relevant, are not as critical as the necessity to transparently label the nature of the communication.