What is the key role of a nominated advisor (NOMAD) for a company listed on AIM?

A nominated advisor (NOMAD) plays a crucial role for companies listed on the Alternative Investment Market (AIM) by providing ongoing advice to the directors regarding their responsibilities and compliance with AIM regulations. This includes guidance on corporate governance, regulatory affairs, and ensuring that the company adheres to the rules set forth by the AIM, which is essential for maintaining a company's listing and credibility in the market.

The relationship a company has with its NOMAD is fundamental as it helps in navigating the complexities of being a public company, particularly for those who may be less experienced in the regulatory environment. By advising on investor relations and financial reporting, NOMADs contribute to the ethical and transparent operation of the listed company, which is vital for maintaining investor confidence and market integrity.

The other choices focus on aspects unrelated to the specific advisory and regulatory role of the NOMAD. While generating investment interest is beneficial, it is not the primary responsibility of the NOMAD, who must ensure compliance and proper governance first and foremost. Similarly, overseeing sales and marketing strategies or managing human resources does not align with the key function of guidance and advisory in a regulatory context.