What activities does the FCA monitor for regulated firms?

The FCA (Financial Conduct Authority) focuses on monitoring the day-to-day conduct of regulated firms to ensure that they operate in a way that is fair, transparent, and in compliance with established regulations. This encompasses various aspects of how firms interact with customers, implement policies, and maintain ethical standards in their operations.

By keeping a close watch on day-to-day conduct, the FCA aims to protect consumers, ensure market integrity, and promote competition. This includes overseeing practices related to customer treatment, product suitability, and the overall conduct of business—ensuring that firms adhere to the principles and rules outlined in regulatory frameworks.

While the FCA may be concerned with the other activities listed, such as financial investments, employee performance, and marketing strategies, they are primarily interested in how those elements function within the broader context of conduct and consumer protection. Day-to-day conduct directly reflects how firms uphold their responsibilities in real-time operations, which is vital for maintaining trust in the financial market.