In what way must a financial promotion state additional advice?

When a financial promotion is presented, it is crucial for it to emphasize the importance of seeking additional advice. The rationale behind this requirement is to ensure that consumers fully understand the complexities associated with the financial products or services being promoted. Financial promotions often simplify information to attract potential clients, which can lead to misunderstandings about risks and suitability. By recommending that individuals seek further advice, the promotion acknowledges that personal financial situations vary significantly and that an individual's needs must be assessed within that context.

This approach promotes responsible financial communication, ensuring that consumers are aware that a deeper understanding of the proposed financial product or service is essential before making investment decisions. It encourages them to consult with a qualified advisor who can offer tailored guidance based on their unique circumstances, thereby fostering informed decision-making and reducing the risk of mis-selling or unsuitable investments.