According to FCA Conduct of business sourcebook, what should promotions be?

Promotions should aim to provide sufficient but not excessive content to comply with the FCA Conduct of Business Sourcebook. This principle emphasizes the importance of ensuring that promotional materials are informative enough to convey the necessary details about products or services effectively while avoiding overwhelming potential customers with excessive information. The balance is crucial, as it ensures that clients can make informed decisions without being misled or confused by overly complex or excessive messaging.

Additionally, aim for clarity and simplicity in communication, which enhances understanding and consumer trust. Promotions must align with the broader regulatory requirement to treat customers fairly, ensuring that they receive accurate and appropriate information relevant to their needs and circumstances. This is crucial for maintaining the integrity and transparency expected in the financial services industry.